Recommended for Over 18 please !
Boa (that means good in English) is the nickname given
to the Official Drinkers of Antarctica. No, not the folks
freezing out there in Antarctica, many of whom enjoy a
'cold one' daily, but rather to Brazilians who swear by a
Pilsner called Antarctica. In order to promote
the new website, Boa's Bar, an online invitation was
created, in which the user could make fun of his friends.
The invitation was a video that showed Juliana Paes'
(famous Brazilian actress and campaign's muse) new tattoo
in a surprising fashion. Results: In just 1 month there were
1.2 million hits, and 6.3 million pageviews. Access on to
the Boa’s Bar website - even tho' it's in Portuguese - tripled.
Credits: Felipe Lima, Luciana Haguiara, Sérgio Mugnaini.
Film Production: Cine.
Awards: Silver in FIAP, Buenos Aires (2007), Silver in El Sol,
Head on over to Boa's Bar, type in 'Fred' in the first blank
(seu nome) then type in Your Name in the blank next to
'nome do amigo zoado'. Leave the next two boxes blank.
Next, click on 'Visualiser' and watch the fun !